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New Index Shows Trading Cards Have Beat The S&P 500

Posted February 23, 2018 by David Seideman

When Brent Huigens flew cross-country from Oregon to New York City the other day I was his first appointment. The CEO of PWCC Marketplace, the largest seller of investment-grade trading cards ($50 million in annual revenue), met me for lunch in a posh mid-town Manhattan restaurant frequented by media moguls, including one of my former magazine bosses holding court in the corner.

Huigens was lugging around a print-out of vintage sports and non-sports trading card sales as thick as an old phone book. He handed me a ground-breaking report that he had prepared after crunching the numbers.

The big news: “As an alternative, ‘non-traditional’ investment class, trading cards have consistently outperformed stocks in a variety of market conditions.”


Internet transforms trading card market, and Tigard company capitalizes

Posted December 21, 2017 by Mike Rogoway
The Oregonian/OregonLive

Brent Huigens started the way most baseball card collectors do, a kid transfixed by a visceral connection to the sports stars on those slim pieces of cardboard. A family friend introduced him to the hobby, and he was immediately hooked.

"That's all I ever wanted, every Christmas and birthday, was cards," said Huigens, now 35. "And if it wasn't cards it was money so I could buy cards."

Though many kids are drawn to the stars of their day and the excitement of the sport, Huigens felt a different kind of pull. He gravitated toward older cards with more history, tradition - and value.

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PWCC manages the largest trading card auction venue in the world, comprising 12 annual auction events which start every month of the year. Each event consistently features some of the finest trading cards in the world in an easily-surveyed format that reaches both hobby and investment minded clients alike.