Join the Marketplace

How To Obtain Free Expert Sports Card Investment & Collecting Advice, From $70 to $80K

Posted December 10, 2018 by David Seideman

Whether you collect for fun or for profit, big time or small time, it can pay to consult a pro before spending your hard-earned money.

For the high-rollers, PWCC has launched a new investment advising program. The largest trading card auction house is best known for having sold $60 million of investment-grade trading cards on eBay.

Earlier this year, the Oregon-based powerhouse also made news by crunching sales data to show that over the past 10 years trading cards have outperformed the S&P 500 by more than 200% (even at the stock market’s peak) as I previously reported.


Record-Breaking 312K Babe Ruth Card Gains Twice As Much As Dow Since 2006

Posted August 14, 2018 by David Seideman

With Mantle-mania raging since the sale of mint 1952 Topps baseball card in April for $2.88 million and the display of a gem mint example worth $10 million at a Denver museum last month, the recent record-breaking auction of a mint 1933 Goudey Babe Ruth flew beneath the radar.

The $312,000 sale in Goldin Auctions is big news because it reaffirms the tremendous rate of return for high-end popular baseball cards as an alternative investment. What makes this transaction particularly illuminating is that it marked the first time that an iconic #181 Ruth PSA 9 (on a scale of one to 10) has changed hands since 2006. As a result, it shows the exact upward trend over a long period. In addition, it is the exact same card, so there's no debate about subtle variations between two mint specimens.

In the past 12 years, this mint Ruth has soared 423% from $73,624 to $312,000; doubling the gains of the Dow Jones, which has jumped from 12,002 to 25,187, or 210% (as of yesterday's close).


Trading cards as investment? Company is banking on it

Posted August 3, 2018 by Marc Bona

CLEVELAND, Ohio - While people perused signed baseballs, thumbed through boxes of old cards to complete sets, and stood on line for autographs at the National Sports Collectors Convention, Brent Huigens holed up in his curtained booth near the east end of the I-X Center.

Huigens isn't hunched over, selling cards or photos. And he isn't displaying game-used jerseys or helmets.

He is selling the future.

He founded and runs PWCC, a Tigard, Oregon-based auction house for trading cards - a commodity he sees as a real asset class that holds a serious future for collectors.


From Hobby to Investment

Posted August 1, 2018 by Brent Huigens
Financial History Magazine

The History and Rise of Trading Cards as a Tradable Asset Class

By now it’s a familiar story. In many industries, the Internet has become a democratizing force that has lowered costs, increased transparency and transferred more power to individuals—and investment is no exception. Data and research tools that were once available exclusively to brokers are now accessible online to anyone, while online brokerages, robo-advisors and equity crowdfunding platforms provide further opportunity for individuals to take control of their portfolios, continuing and extending the trend that began in earnest with the shift from traditional pensions to self-directed plans such as 401(k)s.


Modern trading cards 'are far outperforming vintage cards,' PWCC Marketplace CEO says

Posted August 1, 2018 by Kevin Kleps
Crain's Cleveland Buisness

If you are a baseball fan who grew up in the 1980s, you might have had a collection of Ken Griffey Jr., Jose Canseco, Darryl Strawberry and Don Mattingly rookie cards that outnumbered several major-league rosters.

Those trading cards were part of what Brent Huigens, the CEO of PWCC Marketplace, describes as a "long, dead era" — one that began in the early 1980s and lasted well into the 1990s.

"A lot of people got burned," Huigens, whose Oregon company hosts trading card auctions and compiles a performance index that is modeled after the S&P 500. "Trading cards emerged as more than just a collector's item, and people started buying up warehouses of cards. The production quality wasn't great, the product values were way too high and the market was flooded. There was a real fallout from the perception that all cards are valuable. There are probably 100 cards that are investment caliber from all sports for that time period."


PWCC Announces New Research Tool Available to the Public

Posted June 29, 2018 by Buisness Wire
Yahoo! Finance

PWCC Marketplace, the largest auctioneer of investment-caliber trading cards, just announced the launch of a new research tool that will give investors access to 15 years’ worth of trading cards sales data. Titled Market Price Research, PWCC, in partnership with eBay is leveraging over 250 million data points to showcase dates, prices, and card types, which will provide the basis of the new tool and is part of PWCC’s suite of Investor services, available for free to the general public.

This newly extended library of data will arm buyers who are looking to make investments in trading cards with the statistics and analysis needed to make informed purchases, while also providing predictive data on the card's future value. The data leverages historical trends of all cards that were sold on eBay's platform for the past 15 years.


How 10 Top Vintage Trading Cards Have Soared In Value

Posted June 20, 2018 by David Seideman

A jaw-dropping auction on eBay illustrates Derek Jeter’s enduring star power. The soaring bid price debunks the myth that all baseball cards from the 1980s and 1990s are worthless. And it further highlights the bull market over the past two years for the best of the best.

A gem mint 1993 SP Foil Derek Jeter rookie has blown past the public record set by Memory Lane in early 2017: $54,576. The current price is $66,100.

And what’s even more remarkable is that there are five days left to go in the auction being conducted by PWCC Marketplace, a big-time purveyor of investment-caliber cards.


Talking Auctions, Investing in Sports Cards with Guest Brent Huigens of PWCC

Posted June 14, 2018 by Auction Report

Ryan Friedman, owner of Auction Report discusses news within the sports collectible industry; including auction realted updates, highlights of amazing collectibles up for bid and some back and fourth commentary on collectibles from years past and today. This episode will have special guest Brent Huigens from PWCC (

The Auction Report Radio show covers sports collectibles, historic memorabilia, entertainment memorabilia and more!

From the start of an auction to the end of an auction and everything before, during and after, we provide an abundance of information on a daily basis to collectors on Auction Report is the best choice collectors make to insure they are current with all of the auction news and information.


Connor McDavid rookie card sells for record price in online auction

Posted June 5, 2018 by Canadian Press

A cardboard souvenir of Connor McDavid‘s rookie NHL season has fetched enough money to buy a luxury car.

McDavid’s "2015 Upper Deck The Cup" rookie hockey card, which includes the Edmonton captain’s autograph plus a small scrap of an Oilers jersey, sold for US$55,655 at a recent online auction.

According to a release from vendor PWCC Marketplace, that’s the highest sales price ever for a "modern" hockey trading card. To put it in perspective, the card sold for about the same price as a lower-end Porsche.

PWCC defines modern cards as those produced from 1986 to present.


Derek Jeter rookie card fetches $99K, most ever for modern baseball card

Posted May 25, 2018 by Darren Rovell

Derek Jeter rookie card has sold for $99,100, the highest price ever paid for a modern-day baseball card.

Brent Huigens, CEO of PWCC, which conducted the eBay auction, confirmed to ESPN on Friday that winning bidder Adrian Proietti had paid the company for the card.

"In 2008, I was offered a PSA 10 for $25,000," Proietti said. "I passed on it. I think the $99,100 is still a very good deal."

Showing results 21 to 30 of 38 total

Join the Marketplace

Create an account to join our mailing list and gain full access to our suite of investor tools, including the PWCC Indices, the Market Price Research tool, and Auction History sales database as well as full access to our Marketplaces.

Sell on the Auction Marketplace

PWCC manages the largest trading card auction venue in the world, comprising 12 annual auction events which run every month of the year. Each event consistently features some of the finest trading cards in the world in an easily-surveyed format that reaches both hobby and investment minded clients alike.